“The NASCAR Nationwide Series is a great proving ground not only for drivers and crew members, but for sponsors too," said Nationwide chief marketing officer, Matt Jauchius."
We're proud of the success Nationwide Insurance has attained through our relationships with NASCAR and the Nationwide Series. It's a natural evolution for Nationwide Insurance to move our marketing investment to the NASCAR Sprint Cup Series and we'll continue to put tremendous effort behind all of our NASCAR marketing platforms in the years to come.
Nationwide Insurance will also sponsor the Betty Jane France Humanitarian Award. The NASCAR Foundation presents the award to a NASCAR fan who embodies the ideals of charity and community that Mrs. France has championed throughout her life. Nominees for the award honor the spirit of NASCAR, demonstrating goodwill and generosity in the interest of helping children in need. One winner receives a $100,000 donation to direct to the children's charity of their choice along with a NASCAR experience of a lifetime. The top three remaining finalists receive $25,000 to direct to their children's charity of choice.
We approached NASCAR about sponsoring the Betty Jane France Humanitarian Award because it embodies the spirit and culture of giving that Nationwide Insurance values," added Jauchius. "The Nationwide Children's Hospital 200 race is a good example of the collaboration among sponsors, teams and the NASCAR Foundation pulling together to shine the national spotlight on a deserving organization. We look forward to working with Betty Jane and the Foundation to highlight other unique charitable efforts that NASCAR fans support all across the country.
Nationwide Insurance is a long-standing partner to NASCAR, and more importantly a strong advocate for children, and we are excited to welcome them as presenting sponsor of the Betty Jane France Humanitarian Award," said Betty Jane France, NASCAR Foundation Chairwoman.
At The NASCAR Foundation, we seek to align ourselves with brands and organizations that share our same mission of enhancing the lives of children in this country. For these reasons, Nationwide Insurance is a perfect fit to help us present this special award.
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