Kids of NASCAR: NASCAR Partnership With Whistle

Tuesday, October 1, 2013

NASCAR Partnership With Whistle

The focus of the venture will be to produce racing content for kids

Daytona Beach, Fla. (September 30, 2013) — Though you still won’t see or hear many whistles on a NASCAR race track, young sports fans will now be able to see plenty of NASCAR action on The Whistle – the first cross-platform content provider solely focused on developing entertaining, educational and participatory sports programming tailored to the next generation of sports fans.

The Whistle will deliver short form, kid-friendly NASCAR features across all of the sport’s racing series. Produced by Emmy® Award-winning NASCAR Productions, The Whistle will feature NASCAR content across all its digital platforms including website, mobile apps and YouTube.

Additionally, as part of the partnership, NASCAR Digital Media, LLC will be taking a minority equity interest in The Whistle.

Reaching out to the next generation of fans continues to be a major focus for NASCAR, and The Whistle provides an ideal avenue to deliver our content to kids,” said Marc Jenkins, NASCAR vice president, digital media. “The Whistle gives young fans the opportunity to sample NASCAR content in an entertaining and educational environment.

The Whistle aggregates, curates and develops sports content for a young fan's perspective, covering all sports from backyards to schoolyards to pro stadiums and race tracks. The platform’s content includes sports news and highlights, sports science and math, interviews with professional athletes, fitness, nutrition and sports games and contests.

It’s great to have NASCAR join the growing list of top sports entities that share our vision,” said Jeff Urban, co-founder and COO of The Whistle. “With the popularity of NASCAR and its fan-friendly approach, we are truly excited and proud to have NASCAR join our team of major league partners.

According to independent research from Scarborough, two out of five NASCAR fans have children under the age of 18.

NASCAR joins The Whistle’s list of partners including the NFL, PGA Tour, U.S. Soccer, the Harlem Globetrotters, Major League Lacrosse and the USOC.

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About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is GRAND-AM Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the 53rd annual Coca-Cola 600 at Charlotte Motor Speedway, will air May 27 on FOX at 5:30 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.