On March 10, the NASCAR Foundation launched the nomination phase for the fifth year of
The NASCAR Foundation’s Betty Jane France Humanitarian Award presented by Nationwide.
This is a year-long process consisting of a nomination phase, the finalists’ voting campaigns, and
our exciting award announcement during the NASCAR Sprint Cup Series Awards in Las Vegas.
The NASCAR Foundation’s Betty Jane France Humanitarian Award presented by Nationwide
honors everyday champions and NASCAR fans whose volunteer efforts turn kids into winners,
no matter what kind of challenges they face. Did you know that since the award’s inception,
The NASCAR Foundation has awarded $700,000 to charities in honor of sixteen
remarkable finalists? And more than 52,000 children have been helped through their
combined efforts!
Since the Betty Jane France Humanitarian Award launched in 2011, they
have seen some great results! Results can be seen through the impact
The NASCAR Foundation has been able to make through their donations to
the finalist and winner charities.
Members of our race communities have also been able to engage with
the humanitarian award in ways that benefits them as well - mainly
by promoting finalists throughout the fan vote and building stronger
relationships with them and their local charities and group affiliations.
This all starts with the nomination phase.
Daniel Noltemeyer, 2014 Winner
Best Buddies Kentucky
Best Buddies Kentucky
- Kentucky Speedway embraced Daniel as a finalist for the Betty Jane France Humanitarian Award, inviting him to the track for a VIP tour of the facility and recording a video that they used for promotion throughout the voting phase.
- The track promoted Daniel through social media, email inclusion, and press releases highlighting his visit to the track and winning the award.
- Best Buddies Kentucky also leveraged the celebrity relationships that their national organization had, resulting in independent tweets from Maria Shriver, Food Network’s Guy Fieri, and Glee’s Lauren Potter.
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